ENTRLET’S TALK

Client references

Two founders, 36 projects, and more than 1,690 hours of client work.

Since 2017, we have managed Google Ads, Shopping, Meta, Amazon, and Microsoft Ads accounts for businesses in the US, Canada, the UK, Australia, and Türkiye. We have also built and improved their websites. This page brings together project records and client feedback from our Upwork work.

Project records

Two profiles at a glance

36documented projects
1,690+billed working hours
$76,000+total project value
5.0 / 5average client rating

This summary is compiled from the 36 Upwork project records below. Projects without a listed amount are excluded from the financial total.

Highlights

What clients said

The longer testimonials below are English adaptations of the Turkish summaries, followed by short English excerpts from the feedback. Advertising platform names have been updated. The first twelve reviews relate to Sevil’s projects; the final four relate to Tayfun’s.

Cost per conversion: $25 → $13

Google Ads optimization and improvements

Dec 2018 – Jul 2020 · 275 hours · $11,000

“Sevil and her team managed our Google Ads account very well. Our cost per conversion fell from around $25 to $13, which made a big difference for us. They brought useful ideas for improving the account and were quick to apply Google’s new features.”

“She was able to take our cost per conversion from around $25 down to $13, a massive win for us…”

★★★★★ Kyle · 5.0 · Clear communication, Professional

An investment in long-term value

Google Shopping listings and PPC setup

Aug – Sep 2018 · Fixed price · $525

“I was happy with the experience from start to finish. Sevil knows her work and inspires confidence. I had hired through Upwork before, but this experience stood out. Her quote was a little higher than some others, yet I felt the extra investment was worthwhile in the long run. I would recommend her for Google Ads.”

“A little more expensive than some other quotes i had but trust me long term this extra will reap dividends… you will not be dissapointed.”

★★★★★ Trevor · 5.0 · Professional

Taking over an underperforming account

Luxury residential development · SEM specialist

Jan – Jul 2019 · 83 hours · $4,166

“Sevil knows her work and pays attention to detail. She took over an underperforming Google Ads campaign and gave it a clear structure and direction. We attracted more relevant traffic while spending less, and the results exceeded our expectations.”

“…spend less on more traffic that was better targeted, and we more than exceed goals.”

★★★★★ Dylan · 5.0 · Dedicated, Detail-oriented, Follows through, Solution-oriented

Six client accounts at once

US-based agency · PPC management

Jul – Sep 2018 · Two separate contracts · $1,550

“Sevil was easy to work with. She managed accounts for six of our main clients, set up campaigns, and carried out detailed reviews and improvements. Our accounts performed much better than before. I would be happy to work with her again.”

“She got a huge responsibility by managing 6 main clients’ accounts of ours… performing much better than in the past.”

★★★★★ Erman · 5.0 · Professional, Dedicated

Merchant Center setup and handover

Google Shopping specialist for an e-commerce website

Jan 2019 · Fixed price · $450

“Sevil set up my Google Merchant Center account and connected it to my website. She asked questions about my business and reviewed my data. Communication was clear, and she delivered as promised. She also prepared a guide explaining what to monitor while the ads were running. I felt that continuing to work together would help improve my marketing.”

“She gave me a follow up manual so that I would know what to look for as my ads are running.”

★★★★★ Kathy · 5.0 · Clear communication, Reliable

Trying a different approach when needed

Google Shopping campaign optimization

Nov 2018 – Mar 2019 · 18 hours · $720

“Sevil kept me informed throughout. When an approach did not deliver the results she expected, she tried another. She answered my questions promptly and explained everything clearly. I would definitely work with her again.”

“When one course of action was not as successful as she hoped, she would try another.”

★★★★★ Andrea · 5.0 · Clear communication, Solution-oriented, Reliable, Detail-oriented

Lower conversion costs, month after month

New residential development · SEM specialist

Jan – Jul 2019 · 73 hours · $3,666

“Sevil is very good at SEM. She follows through and gets results. I was happy with her ideas and the way she structured our campaigns. Each month, our conversion costs fell while the website metrics we were tracking improved.”

“Each month we’d keep seeing cost per conversion decrease, and desirable website analytics increase.”

★★★★★ Dylan · 5.0 · Dedicated

A campaign launched within 48 hours

Turkish-language Google Ads campaign setup

2018 · Fixed price · Client based in Australia

“Sevil did a very good job. She set up our Turkish Google Ads campaign within 48 hours, and we saw encouraging results from day one. She is easy to work with, understands the details, and takes her work seriously. I would recommend her.”

“She created our Turkish Google Ads Campaign within 48 hrs of order placement and his campaign is doing great since day one.”

★★★★★ 5.0 · Easy to work with, Dedicated, Reliable, Professional, Detail-oriented

“Look no further”

Google Ads specialist

Jun – Jul 2018 · Fixed price · $120

“I would confidently recommend Sevil for Google Ads. Her knowledge and experience exceeded my expectations. She set up several campaigns for one of our clients, and we were happy with the outcome. If you need someone you can trust, I recommend working with her.”

“Are you looking for a Google Ads specialist? Look no further… Don’t delay, you won’t be disappointed!”

★★★★★ Adrian · 5.0 · Dedicated, Reliable

Feedback from a client with 380 hires

Google Ads and Meta specialist for an agency team

Hourly · US-based search marketing agency

“Sevil is very knowledgeable and a pleasure to work with. I plan to work with her again on my next project.”

“Sevil is very knowledgeable and a joy to work with. I plan on collaborating with her again in the future on my next project.”

★★★★★ 5.0 · Easy to work with · Client with 380 Upwork hires and over $140,000 spent

Reporting and analysis

Improving an underperforming Shopping campaign

Jul 2018 · 9 hours · $255

“We were very happy working with Sevil. Her reports and analysis were excellent. We opened a new contract to continue working together.”

“The reporting and analyse is first rate. We have started a new contract with her for ongoing work.”

★★★★★ Paul · 5.0 · Dedicated

A focus on return on ad spend

Search and Shopping strategy and setup

May – Jun 2018 · Fixed price · $300

“Sevil knows Google Ads very well and focuses on getting value from the advertising budget. It was a great experience.”

“Sevil is deeply knowledgable with Google Ads and ROAS focused. Great experience.”

★★★★★ Saleem · 5.0 · London-based agency

2.5 years · 214 hours · $16,012

Google Ads specialist for the US market

Apr 2019 – Nov 2021 · Tayfun’s project

“Communication with Tayfun was excellent. He delivered on time and was helpful throughout. He also helped us find other specialists to support the work. I was very happy with him and his team and would definitely work with them again.”

“His communication was top-notch, he met all deadlines… He helped me find additional freelancers to support the work… I will be working again and again 100%.”

★★★★★ 5.0 · Clear communication, Reliable, Easy to work with

The most recent project

Google Ads management

Jul – Nov 2022 · 52 hours · $3,912 · Tayfun’s project

“A great team! I would definitely recommend them and would be happy to work together again.”

“A GREAT TEAM !!! I would strongly recommend. Hoping to be able to work again.. A++++++++++”

★★★★★ 5.0 · Easy to work with

Highly competitive keywords

SEM for a 3D visualization company

Nov 2018 – Jan 2019 · 15 hours · $1,050 · Tayfun’s project

“Working with Tayfun was a very good experience. He offered useful ideas for advertising in a highly competitive keyword space. I would gladly hire him again.”

“He had some really great ideas how to advertise in a very competitive keyword space. I will hire him again in a heartbeat…”

★★★★★ 5.0 · Easy to work with

E-commerce account audit

Google Ads audit for large US e-commerce websites

Dec 2018 · 5 hours · $375 · Tayfun’s project

“The work was excellent, and communication was smooth. He knows e-commerce advertising very well. I would hire him again for my campaigns.”

“Great work, smooth communication. A true expert in e-commerce Ads.”

★★★★★ 5.0 · Clear communication, Dedicated

The founders

Two founders, two individual track records.

Both Origine founders have their own Upwork profiles and client histories. The figures below summarize their individual work, alongside the projects where they worked together.

Sevil Ökmen

2018 – 2020 · 30 documented projects · 1,364 hours · $51,940

Account management focused on Google Ads, Shopping, and Merchant Center, across e-commerce, real estate, B2B, and agency partnerships. In one engagement, Sevil managed six client accounts at once; in another, cost per conversion fell from $25 to $13 over 18 months.

Tayfun Hayman

2017 – 2022 · 6 documented projects · 330 hours · $24,507

Google Ads management, account audits, and technical delivery: website setup, e-commerce development, and WordPress performance optimization. Tayfun’s longest US client contract lasted 2.5 years, with 214 hours and a project value of $16,012. His hourly rate reached $75.

In practice, the person managing your advertising works closely with the person building your website. We review campaign data and the website experience together and follow a shared plan.

An important sign of trust

Clients came back for more.

Repeat work is an important sign of a strong client relationship. At least 16 of these 36 projects came from clients we had worked with before. One long-term client opened two contracts at the same time: one for advertising management and another for website and e-commerce development. Both ran for two and a half years.

From a nine-hour task to a 435-hour partnership

In July 2018, a client started with a nine-hour project to improve an underperforming Google Shopping campaign. At the end, they wrote: “The reporting and analysis are first-rate. We have started a new contract with her for ongoing work.”

That new contract lasted 18 months: 435 hours, $10,875, and this closing feedback: “I have only positive things to share. Communication, quality, and the work were all excellent.”

9 hours → 435 hours · July 2018 → January 2020

Client feedback tags

The qualities clients highlighted

Upwork clients can select feedback tags alongside their reviews. These are the tags recorded across the 36 projects:

Dedicated ×12 Clear communication ×11 Easy to work with ×8 Professional ×6 Detail-oriented ×5 Reliable ×5 Solution-oriented ×4 Follows through ×1

The full list

All projects

Completed Upwork projects for both founders, sorted by value. Amounts represent the total paid by each client.
ProjectFounderFocusDatesHoursValueRatingStatus
Google Ads specialist for the US marketTayfunGeneral PPCApr 2019 – Nov 2021214 hrs$16,0125.0Completed
Google Ads optimization and improvementsSevilE-commerceDec 2018 – Jul 2020275 hrs$11,0005.0Completed
Ongoing Google Ads and PPC supportSevilGeneral PPCJul 2018 – Jan 2020435 hrs$10,8755.0Completed
B2B campaign setup and managementSevilB2BOct 2018 – Jul 2019156 hrs$5,4605.0Completed
Google Ads campaign optimizationSevilE-commerceMar 2019 – January 2021110 hrs$4,9275.0Completed
SEM specialist for luxury residencesSevilReal estateJan – Jul 201983 hrs$4,1665.0Completed
Google Ads managementTayfunGeneral PPCJul – Nov 202252 hrs$3,9125.0Completed
SEM specialist for new homesSevilReal estateJan – Jul 201973 hrs$3,6665.0Completed
Google Ads setup, website and e-commerce developmentTayfunWeb + PPCJul 2019 – Nov 202141 hrs$3,0375.0Completed
Google Ads and Meta specialistSevilE-commerceSep 2018 – Jan 201970 hrs$2,4505.0Completed
Google Ads management for an e-commerce brandSevilE-commerceSep 2018 – Jan 201934 hrs$1,3605.0Completed
Google Ads and Meta specialistSevilLocal servicesSep – Dec 201925 hrs$1,2505.0Completed
SEM for a 3D visualization companyTayfunB2BNov 2018 – Jan 201915 hrs$1,0505.0Completed
US account management / PPC strategySevilAgencyAug – Sep 2018Fixed price$8505.0Completed
Google Shopping campaign optimizationSevilE-commerceNov 2018 – Mar 201918 hrs$7205.0Completed
US-based Google Ads PPC management supportSevilAgencyJul – Sep 201818 hrs$7005.0Completed
Google Shopping supportSevilE-commerceJul – Oct 201826 hrs$6545.0Completed
Google Ads campaign for a real estate agentSevilReal estateApr – May 201912 hrs$6005.0Completed
Amazon, Google Ads, and Microsoft Ads optimizationSevilMarketplaceOct 2018 – Jan 2020Fixed price$5605.0Completed
Google Shopping listings and PPC setupSevilE-commerceAug – Sep 2018Fixed price$5255.0Completed
Google Shopping specialist for an e-commerce websiteSevilE-commerceJan 2019Fixed price$4505.0Completed
Google Ads audit for large US e-commerce websitesTayfunE-commerceDec 20185 hrs$3755.0Completed
Search and Shopping strategy and setupSevilE-commerceMay – Jun 2018Fixed price$3005.0Completed
Improving an underperforming Shopping campaignSevilE-commerceJul 20189 hrs$2555.0Completed
Google Ads account optimizationSevilGeneral PPCMay – Jun 20194 hrs$2005.0Completed
Google Ads marketing specialistSevilGeneral PPCJul – Sep 20186 hrs$1505.0Completed
Turkish-language Google Ads campaign setupSevilInternational2018Fixed price$1505.0Completed
PPC campaigns and remarketing setupSevilGeneral PPCApr – May 2018Fixed price$1305.0Completed
Google Ads specialistSevilGeneral PPCJun – Jul 2018Fixed price$1205.0Completed
WordPress speed optimizationTayfunWebMar 20173 hrs$1205.0Completed
Meta advertising specialistSevilSocial mediaApr 2018Fixed price$1205.0Completed
Google Ads / remarketing analysis and optimizationSevilGeneral PPCApr 2018Fixed price$1005.0Completed
PPC marketing — Google Ads and ShopifySevilE-commerceApr 2018Fixed price$1005.0Completed
Google Shopping consulting — Shopify storeSevilE-commerceMay 20185 hrs$1005.0Completed
Long-term Google Ads, Analytics, and GTM supportSevilAnalyticsSep 2019 – Feb 20205 hrs—5.0Completed
Google Ads and Meta specialist for an agency teamSevilAgency2018 – 2019Hourly—5.0Completed
Total2 founders36 projects2017 – 20221,694 hrs$76,4475.0Completed

Hours are not listed for fixed-price projects. Two projects have no visible amount and are excluded from the financial total. The campaign optimization project previously shown as ongoing is recorded as completed in January 2021.

Industries and markets

Where we have worked

E-commerce and ShoppingAccounts focused on Merchant Center, product feeds, Shopping, and Performance Max. These make up more than half of the projects.
Real estateCampaigns for new housing developments, luxury residences, and real estate agents.
B2B and servicesLonger sales-cycle projects focused on quote requests and consultations.
Agency partnershipsWhite-label account management for US and UK agencies, including six client accounts in a single engagement.
Marketplaces and socialAmazon, Microsoft Ads, and Meta campaigns.
Analytics and measurementGoogle Analytics, Tag Manager, conversion tracking, and reporting setup.
Web and e-commerce developmentWebsite setup, e-commerce development, and WordPress speed optimization. We also work on the pages your advertising sends visitors to.
Account auditsIndependent reviews and improvement roadmaps for large e-commerce accounts.

Markets: the US, Canada, the UK, Australia, and Türkiye. Our experience also includes Turkish-language campaigns, giving us insight into both international markets and Turkish search behavior.

Our approach

How we approached the work

Five themes recur in the feedback. They reflect the approach we bring to account management.

01

Measurement before campaigns

Reliable conversion tracking is essential for meaningful optimization. In many accounts we took over, this was the first area we improved: reviewing the data so we could focus on what worked.

02

Restructuring the account

A clear account structure supports better budget control. This is the work behind feedback about turning an underperforming campaign into a more organized, focused program.

03

Testing a different approach when needed

As one client noted, when an approach did not perform as expected, we tried another. Account management means learning from results and refining decisions.

04

Improving costs over time

Progress often comes from regular, incremental improvements. The reduction from $25 to $13 per conversion developed over 18 months.

05

Making handover easier

For one client, we created a guide explaining what to monitor while their advertising was live. We share processes and account structures clearly so clients can follow the work and take it over when needed.

Your account could be next

Let’s review your account with the same care.

Many of these projects began with an account review: where spending was ineffective, why the structure was not working, and which improvements deserved priority. We offer the same initial review for your business, free of charge.

Your accounts remain in your name · hello@origine.us

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