Our working principles
Strong partnerships start with open communication, measurable goals, and shared responsibility. These principles guide our decisions on every project.
Six working principles bring together our experience in brand development, e-commerce, and digital marketing. They shape our approach from the first conversation to long-term growth planning.
Keeping accounts and data under your business’s ownership protects your campaign history and supports continuity. We clarify permissions and responsibilities together at the start.
We structure Google Ads, Meta, and Analytics accounts under your business’s ownership and work with defined administrator access. We share account structures and access details clearly.
Reliable data helps us understand where your budget creates value. Before assessing performance, we check that the measurement setup is accurate.
We review GA4, Google Tag Manager, conversion events, and product feeds. Before launching campaigns, we complete the necessary setup and agree on the goals we will track.
Alongside traffic and engagement, we track sales, customer acquisition cost, and return on ad spend. Our aim is to make marketing’s contribution to your business clear.
Our reports cover spending, conversions, key performance indicators, and next steps. We review the findings together and adjust priorities and budget allocation.
Our long-term work with Yukon Bags, one of our clients, brings branding, e-commerce, and marketing together. Considering product, campaign, and sales-channel decisions as a whole gives us experience we can apply across projects.
Our work for Yukon Bags includes brand identity, the Shopify store, Google Ads and Meta campaigns, Etsy, email, and B2B sales channels. The figures below and the case study share the results of eight years of work.
We assess how your product, budget, market, and goals fit together from the start. Together, we define priorities, scope, and measures of success.
Our initial review identifies needs across your website, pricing, content, and measurement setup. We prioritize recommendations and share a practical plan for the preparation required.
Quality work requires regular analysis, communication, and follow-through. We assess the scope alongside our capacity to establish a sustainable working relationship.
We agree on the start date, responsibilities, and communication schedule in advance. We share changes to timelines and workloads openly and manage our commitments accordingly.
Experience and results from our Origine and Yukon Bags work.
Founders
Sevil Ökmen and Tayfun Hayman bring performance marketing, technology, and e-commerce experience to the same project. They set goals together and coordinate delivery and performance reviews.
Co-founder · Performance marketing
Since 2018, Sevil has managed Google Ads, Shopping, and Meta accounts for brands in the US, Canada, the UK, and Türkiye. She leads advertising strategy, budget planning, and reporting.
Co-founder · Technology and e-commerce
Since 2017, Tayfun has worked in advertising management, account audits, and e-commerce development. He leads store infrastructure, integrations, site performance, and development.
Your starting point
Tell us about your business, goals, and current activities. In our initial review, we will identify your needs and share suitable priorities and a potential scope of work.
hello@origine.us